Company News

Exciting News Unveiling Our New Brand Identity!

We are proud to announce our new brand identity, demonstrating our commitment to innovation, reliability, and the well-being of our furry friends.

Our dedication remains steadfast – to offer the world reliable and affordable animal health solutions, build lasting bonds with our beloved animal companions, and shape a brighter, more compassionate future together.

Through the development and application of innovative technologies, we offer reliable and cost-effective companion animal diagnosis, advancing diagnostic technology while upholding the highest standards of corporate responsibility.

We are passionately dedicated to animal wellbeing and committed to becoming global leaders in the animal health industry while safeguarding core values for our employees, clients, and shareholders.

We understand our customers’ needs and deliver tailored solutions with care and compassion.

We uphold the highest standards of quality assurance, certified by professional quality management systems, ensuring precise and dependable inspection solutions.

We take human-centred approaches into consideration when delivering personalized services designed to meet each customer’s unique needs.

Our diverse, multicultural team collaborates to deliver exceptional services and innovative products.

Logo & Visual Identity

This design features two organic shapes that embrace the logotype, expressing the emotional connection between Bioguard and companion animals through heartfelt guardianship.  The shape integrates genetic cells and specimen elements organically. 

Additionally, The central part of the logotype incorporates an organic shape motif into the “b” and “d” letters in white font, consistent with the overall shape.

The logo incorporates the red cross symbol to emphasize the medical industry category, which is consistent with our previous logo.  It also mirrors our slogan, “Science For Animal Care,” encapsulates our mission and values, emphasizing our fusion of technology and empathy.

The logo is also interpreted as a shield representing our commitment to protecting our companion animals through innovative diagnostics technology; as our name, Bioguard, suggests, like a guardian of animal lives.

Brand color

Changing Smaragdine to Dark Cerulean symbolizes our commitment to delivering a professional and reliable diagnostic solution.

  • Dark Cerulean: Blue indicates the color of the medical field. Dark Cerulean signifies our core value of commitment to innovation and professionalism, consistently delivering world-class diagnostic products and services to the veterinary profession.
  • Red(pigment): Red embodies our core values of integrity and passion. It also signifies the color of the blood. 

We want to inform you that some products may still have our old logo printed, which may cause confusion. However, please rest assured that these changes are intentional and part of our ongoing efforts to improve our brand presence. We appreciate your patience and understanding as we work towards a modernized look that aligns with our values and mission. 

Thank you again for being part of our journey. We’re excited about the future and can’t wait to continue providing innovative pet healthcare solutions with our new identity.

Heres to a future filled with innovation, compassion, and boundless love for our pets!

Kindly contact our branding department at to obtain the logo’s high-resolution PNG or AI file and branding guidelines. These resources will enable you to represent our brand accurately in your materials and communications. We appreciate your commitment to maintaining the integrity of our brand and look forward to hearing from you soon.

With gratitude,

Bioguard Corporation