IndustryNews

BY PET BUSINESS STAFF

Published: 07.02.2020

 

WPA365 will bring a new, immersive and virtual-reality inspired marketplace tailored to the World Pet Association (WPA) and SuperZoo audiences.

Designed to offer real-time connectivity to vendors and retailers 24|7 and year-round, WPA365 offers exhibitors a collaborative experience – positioning exhibitors to have an extensive reach to buyers that can help them boost brand visibility, connectivity and sales.

WPA365 will offer a combination of virtual, interactive experiences for exhibitors. Among the features including are immersive and interactive virtual booths with “like” or “add to favorites” options; multimedia and content rich zones for dedicated brand specific social media; live webinars and pre-recorded sessions and the ability to conduct demos of products; embeddable event apps or links, plus live-chat options through chat forums; small, medium, large and custom size booth options to meet brand specific needs; New Product Showcase feature for debut to buyers in additional exposure opportunity; and promotion resource center to help engage lead generation and brand exposure.

 

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