BY PET BUSINESS STAFF
The Pet Sustainability Coalition’s (PSC) Positive Impact Accreditation Program is open to all pet companies dedicated to having a positive environmental and social impact in the communities where they do business.
The program is a way for pet companies to act on their sustainability claims and make their impact come to life. To accreditate, companies must complete a third-party sustainability assessment (takes about one hour to complete) and show annual improvement. Once qualified, accredited brands receive retailer-facing and B2B marketing, communications and trade show benefits to help increase awareness around their environmental and social impact.
With the new 2020-2021 accreditation year starting on July 1, 2020, PSC has expanded program benefits to include virtual lunch and learns that bring together brands and retailers. Other benefits include new opportunities to get in front of PSC’s community of 6,000 retailers and the chance to tap into earned media opportunities with partner audiences. Read more…